New Business

I. CD2.2, 2.3 Unit 7. Listen to parts one and two (1.20.27) and match the verbs with the expressions that follow them.
1 transfer          that vision
2 send               their staff
3 have               money
4 reach     a vision
5 motivate        money
6 maintain more profit
7 make             their relationship

II. CD 2.3 Complete these statements with appropriate forms of expressions from part two.
1 If you have an idea about what something will be like in the future, you have a v_______________
2 If your customers are l__________ , they keep coming back to you.
3 I____________ is the money you make from sales.
4 A customer's r_____________ what he or she needs.
5 Satisfied customers are h_______________ customers.
6 A company's costs are its e________________
7 A b_________ company is one that has gone out of business.

III. CD2.4 Unit 7. Listen to part three (1.22.12). Match the things that Susan Barratt mentions (1-6) with the quotations (a—f) from someone starting their own company.

1 energy                                       a) 'I'm not going to give up easily.'
2 commitment                             b) never feel tired.'
3 making yourself different        c) 'We've carried out a big market survey.'
4 added value                             d) 'We've got €100,000 in the bank in case there are any problems.'
5 understanding the market        e) 'We offer something that none of our competitors offer.'
6 cash                                         f) 'Our product will save customers €3,000 a year. Competing
                                                   products only save customers about €1,000.'

IV. CD2.4 Listen to part three again and find adjectives that mean the following.
1 not easy d___________
2 not easy h____________
3 very high s___________
4 not the same d_________
5 extremely important c__________
6 enough s_____________________